Day 3 for Pulse, but home for me

Just got off the red-eye, landed at 6.45 am, which is good, but now I remember why I hate events in Orlando: the plane was full of children, and one constantly, and loudly, kept asking his Nan how long left, every 20-30 mins. Therefore, I got no sleep; still you have to take the rough with the smooth.

Today is catch-up on sleep and general bits and pieces day, because if you are cleaver you use the extra hours going over to the US to do any work and get ahead of yourself so it can be an easy day.

Pulse is Green

IBM are beginning to drive home the message that if you want to make energy savings in the data centre you have got to be able to measure and control the devices at a granular level; however, the value is by taking this information and making it relevant to a non-technical audience by demonstrating which business services are consuming what and when.

IBM has a really good story to tell here, but they are struggling with how to market it, and for me the title ‘big green’ does not work. I applaud what they have and how it can be used for eventually even non-IT management, but think the potential audience is a currently confusing mix of IT and facilities teams. Therefore, until organisations resolve the internal responsibilities then IBM is trying to sell to two different groups with different agendas.

Day 2 of IBM Pulse

Day 2 in Orlando, the meal last nigh was vast, so I had to get up at 6 am and go to the gym. Good job as we have an early start 7.30 breakfast meeting, then 1 to 1’s, more sessions before I leave for the airport at 4pm. Today will be taking more notes and catching up on e-mails when we have finished the analyst session, and before the car comes to pick me up.

IBM Pulse, the focus is on the future

The approach being taken by IBM is setting them up for a future where the world is driven by management and the ability to control and automate. The strap-line is

Visualise,
Control,
Automate

You can automate what you can not control; you can not control what you can not see. These three strands are reflected in the way IBM has acquired and developed its products, IBM have taken this view to a wider perspective than just it, and see the inclusion of plant machinery as the next logical step, but the IP enabled devices that IPV6 will support represents the real future use.