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A Senior Research Analayst for a leading firm, with a focus on infrastructure management and virtualisation
Showing posts with label environmental. Show all posts
Showing posts with label environmental. Show all posts

Wednesday, 21 May 2008

Day 3 for Pulse, but home for me

Just got off the red-eye, landed at 6.45 am, which is good, but now I remember why I hate events in Orlando: the plane was full of children, and one constantly, and loudly, kept asking his Nan how long left, every 20-30 mins. Therefore, I got no sleep; still you have to take the rough with the smooth.

Today is catch-up on sleep and general bits and pieces day, because if you are cleaver you use the extra hours going over to the US to do any work and get ahead of yourself so it can be an easy day.

Pulse is Green

IBM are beginning to drive home the message that if you want to make energy savings in the data centre you have got to be able to measure and control the devices at a granular level; however, the value is by taking this information and making it relevant to a non-technical audience by demonstrating which business services are consuming what and when.

IBM has a really good story to tell here, but they are struggling with how to market it, and for me the title ‘big green’ does not work. I applaud what they have and how it can be used for eventually even non-IT management, but think the potential audience is a currently confusing mix of IT and facilities teams. Therefore, until organisations resolve the internal responsibilities then IBM is trying to sell to two different groups with different agendas.

Friday, 16 May 2008

Virtualisation can help with the green debate

It is a Friday, which in terms of doing this job has no special significance, except I must do my time-sheet and submit it. Anyway, today is a tidy up day, by that I mean get those small outstanding things complete, sort out my e-mail and plan the next week. Because next week will start early for me, I am flying out of Manchester at 10.00 am to Orlando so that I can attend IBM Pulse analyst sessions. So expect my posts next week to be a different times. I have no intention of getting up at 4 am just to post for UK readers at 9 am.

The Green debate is still rumbling on

According to recent scientific reports there is now an added urgency for a more comprehensive international climate agreement post-2012. According to the most stringent scenario outlined by the Intergovernmental Panel on Climate Change (IPCC), the global average surface temperature can still be limited to an increase of 2 degrees C above the pre-industrial level. Staying within this limit means a reduction in global greenhouse gas emissions of at least 50% below the 1990 level by 2050.
Currently all the media attention is focused on the aviation and transportation sector as the villains, however, the IT data centre, and the computer in general, wastes a significant amount of energy every day. UK Government figures quote that an organisation can save UK£50 per PC per year in energy costs by simply ensuring PCs are switched off after work and at weekends. The data centre represents an even bigger prize for organisations that address the issue of under-utilisation of servers.

In fact rumours from the Parliamentary Renewable and Sustainable Energy Group (PRSEG) report that post 2012 the EU Emissions Trading Scheme will be extended, and this extension will inevitably affect more organisations than the current scheme. One possible approach will be for a carbon emissions cap on organisations, which will force organisations to look at its energy consumption, and I believe that IT can offer solutions that will enable a reduction in energy consumption. In fact I have been advocating the need for organisations to consider the power and cooling impact that IT data centres represent, and to adopt new technologies that can significantly reduce their energy consumption, and hence an organisation’s carbon footprint. I am a firm believer that virtualisation is one such technology that organisations should be actively investigating: because as the United Nations Climate Change Conference in Bali stated, action is needed now; therefore I recommend that organisations assess the impact that IT computing resources contribute to the overall organisational energy consumption, and that this should be addressed before legislation is introduced forcing organisations to report on and then reduce its energy consumption, or face penalty charges.

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