Home sweet home

Working on a report, which means that I do not have much new stuff to add to this site: because the work can not be published until the report has been, and that is not until September.

Working on a report is fun; you get to research a topic in depth, build up a detailed knowledge of a topic, and discover what has been happening in the market. The down side is most of this is done from home, and as such you do not get out and meet people, hence not much to say.

The world in a URL

The opening up of the dot name space, so you can have dot anything (up to 64 characters long) will be a nightmare for brand managers: do they protect all the brands, all the tag lines, and all the possible derivations, which could be thousands, or do they just register the brand name.

This is a risky business, as the brand reputation could be high jacked and destroyed on-line, the alternative is managing and funding all the domain names that could be used to link to the brand. Glad I am not a brand manager.